The coaching team
No single “guru.” You get a team of specialists — strategy, creative, platform buying, AI automation and student success — each focused on the part of your ad engine they know best.
“Information is everywhere. What’s rare is someone who will look at your account and tell you exactly what to change next.”
Who coaches you
Every member gets access to the full team through live calls, async reviews and the community. Here’s who does what.
Leads the Tuesday Strategy & Hot Seat calls and owns your 90-day roadmap. Diagnoses offers, funnels and unit economics, sets your targets and decides where your next dollar should go across platforms.
Runs the Thursday Creative & Ad Review Lab. Critiques hooks, scripts, visuals and landing pages, and helps you turn AI output into ads that sound like your brand and stop the scroll.
Hands-on buyers who specialize in specific channels — Meta, Google Search and Performance Max, YouTube, TikTok and AI search placements. They review account structure, settings and the numbers inside your campaigns.
Helps you get the most from AI tools without drowning in them. Sets up prompt workflows, reporting automations, tracking integrations and AI agents for repetitive ad tasks.
Your guide through the program. Runs onboarding logistics, matches accountability pods, hosts community events and checks in when you fall behind so you finish strong.
How coaching works
Live group coaching
Accelerator and VIP members join two live calls a week for all 12 weeks. Every call is recorded and indexed by topic in the member portal.
Async reviews
Between calls, submit ads, campaign builds, landing pages or reports for review. A coach responds within 24 hours on weekdays — usually with a short screen-recorded video walking through your work.
VIP 1:1 coaching
VIP members get six private 1:1 strategy sessions, direct messaging with their coach and a done-with-you account build where we work alongside you to structure campaigns, tracking and creative tests.
Coach standards
Coaching quality is the product. These are the standards every member of the team is held to.
Coaches actively plan, launch or manage paid campaigns, so their advice reflects what’s working on the platforms right now.
Before coaching, every coach is evaluated on real account audits and creative reviews — not just interviews or credentials.
All coaches are trained on the program’s curriculum, scorecard and testing framework, so you get consistent advice from everyone.
Async feedback within 24 hours on weekdays. We track response times and quality, and review them every cohort.
Coaches are expected to be direct and specific. “Looks good” isn’t feedback — every review ends with clear next actions.
Your accounts, numbers and creative are treated as confidential. Hot-seat reviews are only shared with your consent.
What great feedback looks like
The coach reviews your roadmap, targets and scorecard first, so feedback is grounded in your goals — not generic best practices.
What the data says: where performance is leaking, which ads are working and why, and what’s likely holding results back.
Two to five specific changes, ranked by expected impact, with links to the relevant lesson, SOP or prompt.
You implement, report back on your scorecard and the coach (or your pod) checks the result on the next call.
Coaching across platforms
Join the team
We’re always looking for practitioners who love teaching. If you manage paid campaigns, have strong opinions backed by data and enjoy helping others improve, we’d like to hear from you.
Email hello@aiadscoachingprogram.com with a short note about the platforms you specialize in and an example of an account or creative review you’re proud of.
FAQ
Your Lead Ads Strategist owns your roadmap and stays your main point of contact. Specific questions are routed to the specialist best suited to them — for example, a TikTok specialist for TikTok creative.
All calls are recorded. Submit your questions or work in advance and the coaches will cover them on the call or reply async.
Only if you choose to grant access, which makes reviews faster and more precise. You can also share screenshots, exports or screen recordings instead. VIP done-with-you builds typically use partner access.
The program is designed to build your skills, not replace them. VIP includes a done-with-you build where we work alongside you, but you remain in control of your accounts.
Self-Paced members join the monthly live Q&A and the community. Weekly calls, ad reviews, async feedback and roadmaps are included in Accelerator and VIP. See pricing.
Next cohort starts January 12, 2027
Apply for the next cohort and have expert eyes on your campaigns every week for 12 weeks.