Leads that never answer
Cheap instant-form leads that don’t pick up, don’t remember filling out a form, or live three counties away.
For local & service businesses
Fill your calendar with qualified local leads — not tire-kickers.
Whether you run a dental practice, med spa, HVAC company, law firm or real estate team, you’ll learn to run Meta and Google ads that generate booked appointments in your service area — and build the follow-up system that turns those leads into revenue.
Dentists & orthodontistsMed spas & aestheticsHVAC, plumbing & roofingLaw firmsReal estate teamsChiropractors & physical therapySolar & home improvementGyms & fitness studiosAccountants & financial advisors
What’s really going wrong
Why local ads usually disappoint
Most local businesses don’t have an ad problem. They have a lead quality, speed-to-lead and tracking problem that makes the ads look worse than they are.
Slow follow-up
A lead comes in at 7:40 p.m. and gets a call the next afternoon. By then they’ve booked with whoever responded first.
No idea what turned into revenue
You know the cost per lead but not the cost per booked appointment, show or closed job — so you can’t tell which ads pay.
Boosted posts and agency churn
Boosting posts, hopping between agencies and paying retainers for reports that never mention booked revenue.
Restricted-category confusion
Housing, legal, financial and health advertisers face extra platform rules. Getting them wrong means rejected ads or worse.
Losing the high-intent searches
Competitors show up first when someone searches “emergency plumber near me” or asks an AI assistant for a recommendation.
What you’ll build
A local lead machine — from ad click to booked appointment
Offer & targeting
An offer people in your area actually respond to.
Local ads live or die on the offer. You’ll build a compelling, compliant front-end offer — a new-patient special, free inspection, consultation or seasonal tune-up — and target the right radius around your locations.
- Offer worksheets by industry, with compliance notes for regulated categories
- Service-area and radius planning based on drive time and job value
- AI prompts that generate locally relevant ad angles and copy
- Seasonality calendars (HVAC in summer and winter, aesthetics before holidays, tax season and more)
Speed to lead
Follow-up that books the appointment.
The fastest responder usually wins the job. We help you design an instant follow-up sequence — automated text and email, call tasks and AI-assisted responses — so every lead gets contacted within minutes, day or night.
- Lead routing from Meta lead forms and landing pages into your CRM
- Text and email follow-up templates written for each industry
- Call scripts for your front desk with qualifying questions and objection handling
- No-show reduction: confirmations, reminders and rebooking flows
Tracking
Measure booked jobs, not just leads.
We connect your ads to what actually happens next: call tracking, lead status in your CRM, and offline conversions sent back to Meta and Google so the algorithms find more people who book — not just people who click.
- Call tracking setup for Google and Meta campaigns
- Lead-stage tracking: lead → contacted → booked → showed → sold
- Offline conversion uploads and CRM integrations
- A one-page weekly scorecard: cost per booked appointment and return on ad spend
Campaigns that work locally
The local campaign playbook
High-intent search
Tightly themed campaigns for “service + near me,” emergency and comparison searches with call assets, location assets and strict negative keywords.
Learn moreLocal Services Ads
Where eligible, pay-per-lead ads at the very top of results with verification badges. We cover setup, review strategy and dispute handling.
Learn moreQualified lead forms
Higher-intent instant forms with qualifying questions, review screens and conditional logic — or landing pages when lead quality matters more than volume.
Learn moreDirect-to-booking campaigns
Ads that send people straight to an online scheduler for businesses with bookable services such as aesthetics, dental cleanings and consultations.
Learn moreLocal trust videos
Owner-on-camera, team, testimonial and behind-the-scenes videos that build familiarity in your area, then retarget engaged viewers with an offer.
Learn moreAI assistant visibility
Reviews, business profiles, FAQs and local content that help AI assistants and AI search features understand and recommend you.
Learn moreIndustry notes
What we adjust for your industry
| Industry | Primary channel | Typical front-end offer | Watch out for |
|---|---|---|---|
| Dental & orthodontics | Google Search + Meta | New-patient exam, implant or aligner consultation | Health-data limits on tracking; HIPAA considerations for pixels on patient pages |
| Med spas & aesthetics | Meta + Instagram | First-treatment specials, memberships, consults | Before-and-after and body-image policies; personal health attribute rules |
| Home services (HVAC, plumbing, roofing) | Google Search + LSAs | Free inspection, tune-up, financing offers | Service-area accuracy; call handling after hours |
| Law firms | Google Search + LSAs | Free case evaluation | Bar advertising rules; high CPCs require tight keyword control |
| Real estate | Meta + Google | Home valuation, buyer guides, listing alerts | Housing special ad category: limited targeting options |
| Financial & insurance | Google + Meta | Free review or consultation | Financial products and services category; required disclosures |
| Fitness & wellness | Meta + TikTok | Trial pass or challenge | Unrealistic-results claims; health-related targeting limits |
Sample 90-day plan
A typical local business roadmap
- 01
Weeks 1–2: Foundations
Define your most profitable service and target cost per booked appointment, set up call tracking and CRM stages, audit your Google Business Profile and reviews, and fix follow-up response time.
- 02
Weeks 3–4: Launch high intent
Launch or rebuild Google Search (and Local Services Ads if eligible) around your core services with AI-written ad copy and a tight negative keyword list.
- 03
Weeks 5–7: Add Meta demand
Launch a Meta lead campaign with a strong local offer, qualifying form questions and 6–10 creative concepts including owner-on-camera video.
- 04
Weeks 8–10: Optimize on booked jobs
Feed lead-quality data back to the platforms, cut ads that generate leads but not appointments and refine scripts and reminders to lift show rates.
- 05
Weeks 11–12: Systemize
Build a monthly creative refresh routine, an automated weekly scorecard and a seasonal promo calendar so the system runs with a few hours a week.
FAQ
Local business questions, answered
I’m not a marketer. Can I really run my own ads?
Yes. Many local owners in the program have never run ads before. We give you step-by-step SOPs and templates, and coaches review your setup before you spend. You can also use the program to manage an agency or in-house hire more effectively.
How much should a local business spend?
It depends on your service value and market. Many local businesses start around $20–$50/day per channel. We help you set a budget based on your average job value and how many new customers you can handle.
I have multiple locations. Does this work?
Yes. We cover multi-location structures, location-specific creative and offers, and reporting by location.
Should I use Meta lead forms or a landing page?
Both have a place. Lead forms usually produce cheaper leads; landing pages often produce more qualified ones. We teach you how to add friction where it improves quality and how to compare cost per booked appointment — not just cost per lead.
Can AI really answer my leads?
AI can help draft instant text replies, qualify leads and book appointments, but we teach a human-in-the-loop approach, clear disclosure, and SMS consent compliance. Fast, helpful follow-up matters more than the tool.
Which plan do most local businesses choose?
Most choose Accelerator ($2,997) for weekly reviews of their campaigns and follow-up process. Prefer to learn on your own? Self-Paced starts at $997.
Next cohort starts January 12, 2027
Turn your ad budget into booked appointments.
Learn the offers, campaigns and follow-up systems that fill local calendars — with coaches reviewing your ads every week.