Short video lessons
Three to four focused lessons per module, recorded inside real ad accounts. About 90 minutes a week in total.
The curriculum
12 weeks. 12 modules. One complete ad system.
A week-by-week path from offer and tracking to multi-platform scaling — with AI built into every step. Each module includes short video lessons, an SOP, ready-to-use prompts and one clear action item to apply to your business.
- Weekly modules
- 12
- Video lessons & SOPs
- 42
- AI prompts & templates
- 150+
- Hands-on action items
- 12
- Access & updates
- Lifetime
How each module works
Built for implementation, not binge-watching
Step-by-step SOPs
Written checklists for every process, so you can repeat it next month or hand it to a team member.
Ready-to-use AI prompts
Tested prompts for that week’s work — research, hooks, scripts, copy or analysis — with examples of good output.
One clear action item
Every module ends with a concrete deliverable you build for your business and can submit for coach feedback.
Phase 1 · Weeks 1–3
Build your foundation
Offer, numbers, tracking and your AI creative workflow. Most students launch their first new campaign by the end of week 3.
Week 1
Foundation
4 lessons
Foundation
4 lessons
Offer, Customer & Unit Economics
Profitable ads start before the ad account. You’ll use AI to research your customer in depth, sharpen your offer and work out the numbers that tell you what you can afford to pay for a customer.
- AI customer research: reviews, forums and competitor mining
- Building your ideal customer profile and awareness map
- Offer audit: making your offer worth clicking
- Unit economics: margin, LTV and break-even CPA / ROAS
- Setting a realistic test budget and target metrics
- Choosing your primary platform for the first 90 days
- Action item: your one-page offer and economics brief
Week 2
Foundation
3 lessons
Foundation
3 lessons
Tracking, Data & Your Weekly Scorecard
If you can’t measure it, you can’t scale it. You’ll set up tracking you can trust across every platform and build the one-page scorecard you’ll use for the rest of the program.
- Pixels, Conversions API and server-side tracking
- GA4 events, conversions and key reports
- UTM naming conventions that keep data clean
- Offline and CRM conversion uploads for lead gen
- Attribution windows and why platforms disagree
- Building your weekly scorecard (MER, CPA, ROAS, CPL)
- Action item: verified tracking and a live scorecard
Week 3
Foundation
4 lessons
Foundation
4 lessons
The AI Creative Engine & Your First Launch
Creative is the new targeting. You’ll build a repeatable AI workflow for producing hooks, images, video scripts and UGC-style ads — then launch your first structured test.
- The Hook Matrix: 50 angles from one offer
- AI image generation for on-brand static ads
- Video scripts, storyboards and AI voiceovers
- AI UGC and avatar videos that look natural
- Brand guardrails and prompt style guides
- Creative briefs your team or freelancers can follow
- Launch sprint: your first structured creative test
- Action item: 20 hooks and 6 finished ads in market
Phase 2 · Weeks 4–8
Launch and test across platforms
Deep dives on Meta, landing pages, creative testing, Google Search, Performance Max and YouTube — each with a live campaign you build and a coach reviews.
Week 4
Launch & test
4 lessons
Launch & test
4 lessons
Meta Ads: Structure, Advantage+ & Lead Generation
The deep dive on Facebook and Instagram. You’ll build a simple, scalable account structure that works with Meta’s machine learning instead of against it.
- Account structure for 2027: consolidation over complexity
- Advantage+ sales and leads campaigns
- Broad targeting, audience signals and exclusions
- Instant forms vs. landing pages: when to use each
- Placements, formats and creative specs
- Budgets, bidding and the learning phase
- Action item: a rebuilt or new Meta account structure
Week 5
Launch & test
3 lessons
Launch & test
3 lessons
AI Copywriting, Landing Pages & Conversion
Great ads die on bad landing pages. You’ll use AI to write persuasive copy at scale and build landing pages and lead flows that convert the traffic you pay for.
- Copy frameworks: PAS, before-after-bridge and proof stacks
- Generating and scoring copy variations with AI
- Landing page anatomy and message match
- AI-assisted page building and quick A/B tests
- Lead qualification, speed to lead and follow-up
- Conversion rate benchmarks by industry
- Action item: an optimized landing page or lead flow
Week 6
Launch & test
3 lessons
Launch & test
3 lessons
Creative Testing, Iteration & Retargeting
Find winners on small budgets, then make more of them. You’ll learn our testing framework, read creative metrics like a pro and build retargeting that recovers lost sales.
- The creative testing framework: concepts, angles, iterations
- Reading hook rate, hold rate, CTR and CPM
- When to kill, keep or iterate an ad
- Using AI to analyze winners and brief new variations
- Retargeting and nurture sequences across platforms
- Creative fatigue: spotting it and refreshing fast
- Action item: a documented test with clear winners
Week 7
Launch & test
4 lessons
Launch & test
4 lessons
Google Search & Performance Max
Capture people who are already searching for what you sell. You’ll build intent-driven search campaigns and learn how to make Performance Max work for you, not just for Google.
- AI keyword research and search intent mapping
- Campaign structure, match types and negatives
- Responsive search ads written and tested with AI
- Performance Max: asset groups, signals and guardrails
- Smart bidding strategies and when to switch
- Local service and call-focused campaigns
- Search term mining with AI analysis prompts
- Action item: a live Search or PMax campaign
Week 8
Launch & test
3 lessons
Launch & test
3 lessons
YouTube & Demand Gen Video Ads
Video reaches buyers before they search. You’ll script, produce and launch YouTube and Demand Gen campaigns that build demand and drive measurable conversions.
- YouTube ad formats: in-stream, in-feed and Shorts
- The 5-second hook and skippable ad scripting
- Producing video ads with AI tools and minimal gear
- Demand Gen campaigns and lookalike segments
- Audience strategy: custom segments and remarketing
- Measuring view-through and assisted conversions
- Action item: a YouTube or Demand Gen test in market
Phase 3 · Weeks 9–12
Optimize, expand and scale
Add TikTok and AI search, master AI-powered analysis and scaling, then turn everything into a documented, automated system you own.
Week 9
Optimize & scale
3 lessons
Optimize & scale
3 lessons
TikTok Ads & Short-Form Video
Short-form video that sells without feeling like an ad. You’ll learn the creative language of TikTok, work with creators and launch campaigns built for the platform.
- Native TikTok creative: formats, trends and pacing
- Spark Ads and working with creators
- Smart+ campaigns and manual campaign structure
- AI-assisted scripting for rapid video iteration
- Repurposing winners across Reels and Shorts
- TikTok Shop and ecommerce considerations
- Action item: 5 native videos and a live TikTok test
Week 10
Optimize & scale
3 lessons
Optimize & scale
3 lessons
ChatGPT & AI Search Ads
The newest ad channel. You’ll learn how ads and recommendations work inside AI assistants and AI search, and how to position your business to be found there first.
- How ads and sponsored placements work in AI assistants
- Conversational ad copy and offer framing
- Answer-engine optimization (AEO) fundamentals
- Structured data, reviews and brand signals AI trusts
- Microsoft Ads and Copilot placements
- Measuring AI-referred traffic and conversions
- Action item: your AI search visibility plan
Week 11
Optimize & scale
4 lessons
Optimize & scale
4 lessons
AI-Powered Analysis, Optimization & Scaling
Turn data into decisions. You’ll use AI to analyze performance across platforms, diagnose problems fast and scale budgets with clear rules that protect profitability.
- AI analysis prompts that turn exports into decisions
- Diagnosing performance drops: a step-by-step tree
- Vertical vs. horizontal scaling
- Budget rules: when and how much to increase
- MER, blended CAC and incrementality basics
- Cross-platform budget allocation
- Profit-first forecasting for the next quarter
- Action item: your scaling plan with budget rules
Week 12
Optimize & scale
4 lessons
Optimize & scale
4 lessons
Automation, Systems & Your Next 90 Days
Make it repeatable. You’ll automate reporting, document your process and plan the next 90 days — whether you’ll run it yourself, hand it to a team or deliver it for clients.
- Automated reporting dashboards and alerts
- AI agents and automations for routine ad tasks
- Writing SOPs for your ad operations
- Hiring, training and managing a media buyer
- Agency delivery: onboarding, reporting and retention
- Your personal 90-day growth plan
- Graduation review with your coach
- Action item: a documented, automated ad system
The prompt & template library
150+ prompts and templates you’ll use long after graduation
Every prompt has been tested on live campaigns and comes with example inputs and outputs. The library is updated as AI tools and ad platforms change.
Research prompts
Customer interviews from reviews, competitor ad teardowns, objection mining, awareness-level mapping and offer stress tests.
Hook & angle prompts
The Hook Matrix, pattern-interrupt openers, problem-agitation hooks, testimonial hooks and platform-specific variations.
Video & UGC scripts
Skippable YouTube scripts, TikTok-native formats, AI avatar scripts, founder stories and product demo storyboards.
Image & design prompts
On-brand static ad prompts, product scenes, lifestyle imagery, carousel sequences and style-guide templates.
Copy templates
Primary text, headlines, responsive search ads, landing pages, lead form copy and follow-up email and SMS sequences.
Analysis & reporting
Export-to-insight prompts, performance diagnosis trees, weekly scorecards, client reports and budget forecasting sheets.
Bonuses
Included with every plan
Pre-work: Ads Readiness Sprint
A short pre-module you can start the day you join: account access checklist, tracking audit and a starter swipe file.
Ad Teardown Vault
Breakdowns of high-performing ads across industries and platforms, explaining why each hook, offer and format works.
Campaign build sheets
Fill-in-the-blank build sheets for Meta, Google, YouTube and TikTok so every launch follows the same proven checklist.
Platform update briefings
Short briefings added to the portal when major ad platforms change features, policies or best practices.
Agency delivery kit
Onboarding questionnaires, proposal outlines, reporting templates and SOPs for agencies and freelancers delivering paid media.
Lifetime curriculum updates
Every new lesson, prompt and template we add — for as long as the program runs — at no extra cost.
Go deeper by platform
Explore each platform track
Facebook & Instagram
Meta Ads
Weeks 4 and 6, plus Meta-specific prompts and build sheets.
Learn more
Search & Video
Google & YouTube Ads
Weeks 7 and 8: Search, Performance Max, Demand Gen and YouTube.
Learn more
Emerging channel
ChatGPT & AI Search Ads
Week 10: AI assistant ads and answer-engine optimization.
Learn more
FAQ
Curriculum questions
Do I have to follow every platform module?
No. Weeks 1–3 and 11–12 are core for everyone. For the platform modules, your roadmap tells you which to implement now and which to watch for later. Many students master one or two platforms during the cohort and return to the rest afterward.
Can I move faster than one module per week?
Self-Paced members get the full curriculum immediately. Accelerator and VIP members follow the cohort schedule so coaching lines up with the material, but can access released lessons any time.
What if the platforms change during the program?
They will. We add platform update briefings and refresh lessons when major features change, and coaches cover breaking changes on live calls.
Which AI tools do the lessons use?
The workflows work with widely available AI assistants and creative tools, including free and low-cost options. See the AI ad tool stack for current recommendations.
How long do I have access?
Lifetime access to the curriculum, templates and prompt library, including future updates, on every plan. See pricing for what each plan includes.
Next cohort starts January 12, 2027
Ready to build your AI ad system week by week?
Apply now to join the cohort starting January 12, 2027 and get coaching on every module.