Creative can’t keep up
Platforms now reward constant creative refresh. Your designers are stuck making 6 ads a month per client when the algorithm wants 20–40 meaningfully different concepts.
For marketing agencies & freelancers
Sell, deliver and retain AI-powered paid ads clients — without hiring a senior media buyer.
Whether you run a two-person shop or a 30-person agency, the AI Ads Coaching Program gives your team the systems, SOPs, prompt libraries and live coaching to launch profitable campaigns on Meta, Google, TikTok and AI search — and to prove it in reports clients actually read.
Sound familiar?
The agency paid-ads trap
Most agencies don’t lose clients because they’re bad at marketing. They lose them because paid ads became a creative-volume, data-plumbing and expectations-management problem — and the delivery model never caught up.
Delivery lives in one person’s head
You have one strong media buyer. When they’re on vacation, sick or poached, account performance — and client confidence — slides.
Retainers that don’t scale
Every new client adds hours, not leverage. Margins shrink as you grow because onboarding, launch and reporting are rebuilt from scratch each time.
Reports that invite churn
Clients see ROAS swing week to week and platform numbers that don’t match their CRM. Without a clear narrative, every dip turns into a “should we pause?” call.
Clients asking about AI
Your clients read about AI ads and ChatGPT ads and want to know your plan. “We’re looking into it” is not a position that wins renewals.
Selling on promises
Sales calls lean on case studies from other niches. You need a repeatable audit-led pitch that diagnoses the prospect’s account in front of them.
What you’ll build
A productized, AI-powered paid ads service line
By the end of 12 weeks, your agency will have a documented system your whole team can run — from first sales call to month-twelve renewal.
Delivery engine
Ship 4x the creative with the same team.
We install our AI creative workflow into your agency: research prompts that mine reviews and competitor ads for angles, a Hook Matrix that turns one offer into dozens of concepts, and image, video and UGC-style production that stays on brand for every client.
- Client brand kits and prompt “style cards” so AI output stays consistent across your team
- A weekly creative sprint SOP: research Monday, produce Tuesday, launch Wednesday, read results Friday
- Creative naming conventions so you can analyze winners across every account you manage
- Approval workflows that keep clients involved without stalling launches
Reporting & retention
Reports that make clients stay.
Swap 20-page PDF exports for a one-page scorecard built around business outcomes: blended cost per acquisition, MER, qualified-lead rate and pipeline. Then use AI to draft the weekly narrative — what happened, why, and what you’re testing next.
- A client scorecard template tied to the client’s real unit economics
- AI prompts that turn raw platform exports into plain-English insights in minutes
- Offline conversion and CRM feedback loops so the platforms optimize for revenue, not form fills
- A quarterly business review deck template that sets up renewals and upsells
Sales & packaging
An audit-led offer that closes.
Package your paid ads service into clear tiers with defined deliverables, then sell it with an audit-first process: a recorded account teardown that shows prospects exactly where money is leaking — before they ever see a proposal.
- Three-tier service packaging with scope, creative volume and reporting cadence defined
- Pricing models compared: flat retainer, retainer plus performance, and percentage of spend
- Our audit template and Loom script for prospect teardowns
- Onboarding checklist covering access, pixels, conversion APIs and offer intake
Campaigns that work for agency clients
The playbooks your team will run
Agencies serve mixed portfolios. These are the core campaign frameworks we teach, each with an SOP, launch checklist and creative brief template.
Lead gen for service businesses
Instant forms with qualifying questions or landing-page conversions, consolidated ad sets, broad targeting and CRM-fed conversion signals so Meta optimizes for booked appointments.
Learn moreEcommerce prospecting + catalog
Advantage+ sales campaigns and Performance Max with clean product feeds, creative-led testing and new-customer goals so you don’t just retarget existing buyers.
Learn moreHigh-intent search capture
Tight search campaigns on bottom-funnel terms, AI-assisted ad copy, negative keyword hygiene and conversion-value bidding once data supports it.
Learn moreCreator-style video prospecting
Spark Ads and short-form UGC-style video that feels native, built with a hook-first scripting system and tested in structured batches.
Learn moreRetargeting & nurture
Light-touch, frequency-capped retargeting with proof, objection handling and offers — paired with email and SMS follow-up so warm leads convert.
Learn moreAI search readiness
Answer-engine optimization audits and early tests on AI search ad placements so you can offer clients a credible AI visibility plan.
Learn moreSample 90-day plan
How an agency typically moves through the program
Your onboarding roadmap is customized, but most agencies follow this arc. Bring one or two “pilot” client accounts and we’ll build the system on real work.
- 01
Days 1–14: Audit your delivery
Map your current paid ads process, audit two pilot client accounts with our template, fix tracking (pixels, conversion APIs, enhanced conversions, UTMs) and define each client’s target CPA or ROAS from their actual margins.
- 02
Days 15–30: Install the creative engine
Build brand kits and prompt style cards for pilot clients, run your first AI creative sprint, and restructure accounts into simplified, consolidated campaigns the algorithms can learn from.
- 03
Days 31–60: Launch, test and report
Run structured creative tests weekly, get coach feedback on live accounts during calls, roll out the one-page client scorecard and start AI-drafted weekly updates.
- 04
Days 61–75: Productize the offer
Turn what worked into documented SOPs, finalize your service tiers and pricing, and record your first prospect audit using our teardown framework.
- 05
Days 76–90: Scale and delegate
Train a junior team member on the SOPs, add a second channel for pilot clients, automate reporting pulls and set up quarterly business reviews to anchor renewals.
Platforms
Every channel your clients will ask about
| Platform | Best agency use case | What we teach |
|---|---|---|
| Meta Ads | Lead gen and ecommerce prospecting at scale | Advantage+ structures, creative diversity, instant forms, CAPI, CRM feedback |
| Google & YouTube | Capturing existing demand; video reach | Search, Performance Max, Demand Gen, YouTube, feed and conversion setup |
| TikTok Ads | Younger audiences, product discovery, creator content | Spark Ads, Smart+, creator sourcing, hook-first scripting |
| ChatGPT & AI Search | Future-proofing clients; early-mover visibility | Answer-engine optimization, early ad placement tests, measurement caveats |
| AI Creative | Producing volume across every client | Image, video, avatar, voice and copy workflows with brand-safety guardrails |
Agency-specific support
Built for teams, not just solo learners
Team seats
Accelerator and VIP agency enrollments can include additional team members so your account managers and creatives learn the same system. Ask about team options on your application.
SOP library
Copy-ready SOPs for onboarding, launch, weekly optimization, creative sprints and reporting — designed to be dropped into your project management tool.
Client account reviews
Bring real client accounts to hot seats. Coaches review structure, creative and numbers and tell you what to change — confidentially.
Offer & pricing coaching
Get feedback on your packaging, proposals and pricing from coaches who have sold and delivered paid ads services.
Prompt library for agencies
Prompts for client research, competitor teardowns, ad copy at scale, report narratives and QBR prep — all in the 150+ prompt library.
Agency peer group
Compare notes with other agency owners in the community on hiring, pricing, client management and tools.
FAQ
Agency questions, answered
We already run ads for clients. Is this too basic for us?
No. Experienced teams usually get the most from the AI creative engine, the reporting system, account reviews on live client work and the productization modules. Your onboarding call will skip what you already know.
Can I use the templates with my clients?
Yes. Scorecards, audit templates, creative briefs, SOPs and prompts can be adapted and white-labeled for client work. You can’t redistribute the course videos or resell the program itself.
Which tier is best for an agency?
Most agencies choose Accelerator ($2,997) for the live account reviews. VIP ($7,500) adds private 1:1 sessions and a done-with-you build, which is useful if you’re launching a new paid ads service line quickly.
Can I bring client accounts into coaching calls?
Yes. Hot-seat reviews are a core part of the program. We recommend getting client permission and we treat all account data shared in calls as confidential.
Do you teach how to sell paid ads services?
Yes — packaging, pricing models, audit-led sales calls, proposals and onboarding. We don’t provide leads, but we show you how to generate them with the same ad systems you’ll run for clients.
What about AI-generated creative and client brand guidelines?
We teach a brand-safety workflow: approved style cards, human review before launch, disclosure where platforms require it and rules for using real people’s likenesses. See AI Ad Creative.
Will this help us offer ChatGPT and AI search ads?
We cover the AI search landscape as it develops, including answer-engine optimization and how to responsibly test new ad placements as they open. See ChatGPT & AI Search Ads.
Next cohort starts January 12, 2027
Turn paid ads into your agency’s most profitable service.
Install the AI creative engine, SOPs and reporting system your team needs — with coaches reviewing your client accounts every week.