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4 articles on Strategy from our coaching team.
You do not need a five-figure budget to test creative properly. Here is the step-by-step framework we teach for finding winning ads on around $50 a day: what to test first, how to structure it, when to call a winner and how to scale it.
Browser pixels alone no longer tell the full story. Here is how to set up Conversions API, server-side tagging and enhanced conversions properly, and how to use MER as the north-star number that keeps you honest.
Doubling the budget on a winning campaign rarely doubles the results. These nine rules cover when to scale, how fast, which levers to pull and how to tell real decline from normal noise.
AI is collapsing the cost of ad production, which threatens agencies that sell hours. Here is how smart agencies are repackaging around outcomes, creative velocity and AI search, with pricing models, tier structures and delivery systems.